Turns Out, I’ve Been Making Things for a While!
Before I knew what marketing was, I cut up old clippings, printed photos, and taped pieces of paper together to make magazines that existed for my own entertainment. Somewhere along the way, that turned into becoming Editor-in-Chief of my high school yearbook as a junior, a role that had traditionally been reserved for seniors.
Even then, I didn’t think of myself as creative. I pictured creativity as being able to draw, design, or make something from nothing. It wasn’t until college, when I studied Media and Journalism with a concentration in Advertising and PR, that I started to see it differently. I realized creativity could look a lot more like noticing what belongs together, telling a story, making people care, and knowing when something works and why.
Turns out, I’d been practicing that long before I knew there was a major for it.
Consider This My Marketing Era
I wear many hats: building email campaigns, automations, social content, events, partnerships, and everything in between. With HubSpot and Salesforce in my toolkit, I connect the dots across channels, keep projects moving, and turn marketing ideas into purposeful campaigns.
Education
University of North Carolina at Chapel Hill
Bachelor of Arts, Hussman School of Journalism & Media
Focus: Advertising & Public Relations | Double Minor: History & Entrepreneurship
GPA: 3.75 | Graduated May 2025
FAQs
What do you bring to the table?
Equal parts creative thinking and getting-things-done energy. I love the big-picture brainstorm, but even happier in the weeds making sure every last detail makes sense.
What's your superpower?
Connecting the dots. I love finding the overlap between creative ideas, audience behavior, and strategy, then turning those connections into something tangible.
What's your marketing hot take?
Not every post needs to go viral, and not every campaign needs to reinvent the wheel.
A lot of the time the smartest marketing move is understanding your audience well enough to know what resonates, then doing more of it.